Sophie is a dynamic, senior, global leader with broad and deep proven experience in sports, entertainment, media and technology.
Throughout her career she has been at the forefront of successfully globalizing and innovating sports, media and entertainment properties, while also driving significant commercial growth and elevating brands. She is currently the President & CEO of U.S. Ski & Snowboard. Previously Sophie was CEO of the World Surf League (WSL) and prior to that held leadership, commercial and marketing roles at the National Basketball Association (NBA), the Women’s Tennis Association (WTA), the Rugby Football Union (RFU), the PGA European Tour, Adidas and the global sports marketing & entertainment agency CSM.
Sophie is a Board Member for Tersa, LOVB, the Salt Lake City Olympic Bid Committee and the International Tennis Hall of Fame. She is also a member of the WSL Advisory Board and advises a number of other companies.